Session Information
DMA09 Conference & Exhibition
Click here to go to the previous page
S4: NEA Case History: Moving from Product Management to Segment Mangement
Track
:
Database and Analytics
Program Code:
1230
Date:
Wednesday, October 21, 2009
Time:
10:00 AM to 11:00 AM
EST
Location:
SD Convention Center - 3
CONTACT PERSON
:
Click the plus sign to see more detailed information
about each speaker.
Click the plus sign to see more detailed information
about each speaker.
PRIMARY SPEAKER
:
Click the plus sign to see more detailed information
about each speaker.
Click the plus sign to see more detailed information
about each speaker.
Description
Learn why segmentation was necessary for the organization to move forward and grow. Learn how the segmentation was created; what was the basis for the final solution. And learn how the segmetnation was implemented across the enterprtise from the creation of segment managers to the affect on product suppliers.
LEARNER OUTCOMES:
- Learn how to successfully create a useful segmentaiton scheme
- Learn the practical applications of implementing a segmetnation scheme
- Learn what else needs to be done to support the segmentation
Audio Synchronized to PowerPoint
(Code: 1230)
This session is a part of: