Session Information
DMA09 Conference & Exhibition
Click here to go to the previous page
S20: Business Without Borders - Successfully Expand Your Marketing Overseas
Track
:
Online Optimization
Program Code:
460
Date:
Monday, October 19, 2009
Time:
3:00 PM to 4:15 PM
EST
Location:
SD Convention Center - 24 BC - Upper East Level
CONTACT PERSON
:
Sarah Strauss, Marketing & Relationship Coordinator, Range ONline Media
PRIMARY SPEAKER
:
Click the plus sign to see more detailed information
about each speaker.
Click the plus sign to see more detailed information
about each speaker.
Description
In the US, online marketing campaigns are a tried and true way to affordably drive traffic and revenue to a site, but the same rules dont always apply internationally. This session will walk attendees through many of the common mistakes made in taking an online marketing campaign international.
LEARNER OUTCOMES:
- Discover how to deal with different conversion patterns by country
- Learn how to ensure keywords and creative are culturally relevant
- Learn the differences in each engines share of voice by country.
Audio Synchronized to PowerPoint
(Code: 460)
This session is a part of: