Session Information
DMA09 Conference & Exhibition
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Participate or Perish: Achieving Marketing Success in a Social World!
Track
:
Leveraging New Media
Program Code:
005
Date:
Wednesday, October 21, 2009
Time:
8:45 AM to 9:45 AM
EST
PRIMARY SPEAKER
:
Michael Della Penna, Co-Founder, Aiti Solutions
SPEAKER
(S):
Maddy Lau, Co-Manager, IDM Lab, Pace University
Julie Ching, Co-Manager, IDM Lab, Pace University
Kaitlin Gallucci, Co-Manager, Interactive & Direct Marketing (IDM) Lab, IDM Lab, Pace University
Description
Transitioning from push and permission marketing
to participatory marketing is hard. REALLY
hard. In this session, we explore how marketers
are embracing participatory marketing and
achieving success. Attendees will also hear from a
panel of Gen Y consumers on the do's and don'ts
of participatory marketing.
to participatory marketing is hard. REALLY
hard. In this session, we explore how marketers
are embracing participatory marketing and
achieving success. Attendees will also hear from a
panel of Gen Y consumers on the do's and don'ts
of participatory marketing.
Handout Online
