Session Information
DMA09 Conference & Exhibition
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The Strategic & Tactical Benefits of Business Segmentation
Track
:
Database and Analytics
Program Code:
AM09-0077
Date:
Tuesday, October 20, 2009
Time:
2:00 PM to 3:00 PM
EST
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Description
Through reference to CB&T, this presentation will highlight the lift gained from a custom segmentation initiative by answering such questions as:
-Which of my B2B customers should I be targeting?
-What approach should I employ to grab their attention?
-What value should I expect from prospects who become a client?
-Which of my B2B customers should I be targeting?
-What approach should I employ to grab their attention?
-What value should I expect from prospects who become a client?
LEARNER OUTCOMES:
- Discover the areas of B2B segmentation that create a positive impact.
- Learn how to quantify value within a market footprint.
- Learn the challenges in attempting to segment the B2B market.
Handout Online
