Session Information
DMA09 Conference & Exhibition
Click here to go to the previous page
S17: Deliver Stronger B-to-B Demand Generation Results: 8 Secrets Revealed
Track
:
Acquisition and Prospecting
Program Code:
430
Date:
Monday, October 19, 2009
Time:
3:00 PM to 4:15 PM
EST
Location:
SD Convention Center - 11B
CONTACT PERSON
:
Viki Nazarian, Business Development Administrator, The Kern Organization
PRIMARY SPEAKER
:
Click the plus sign to see more detailed information
about each speaker.
Click the plus sign to see more detailed information
about each speaker.
SPEAKER
:
Eric Morley, Vice President, Director & Demand Generation, VeriSign
Description
Managing highly effective B-to-B demand generation campaigns requires insight to balance lead quantity and quality. While your sales force is screaming for many hot leads, sophisticated marketers know that fewer, well-cultivated leads can be a better choice. Find out how to drive the best leads into your sales funnel.
LEARNER OUTCOMES:
- Discover how to take offline-generated leads and re-market them online
- Learn how to convert leads to sales with demand generation campaigns
- Learn why balancing online with postal campaigns improves lead quality
Audio Synchronized to PowerPoint
(Code: 430)
This session is a part of:
Handout Online
