Session Information
DMA09 Conference & Exhibition
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S5: Challenge '09: Turn Insights Into Action
Track
:
Database and Analytics
Program Code:
1060
Date:
Wednesday, October 21, 2009
Time:
8:45 AM to 9:45 AM
EST
Location:
SD Convention Center - 4
CONTACT PERSON
:
Bradley Rukstales, President, CAC Group, Inc.
PRIMARY SPEAKER
:
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Description
Primary research segmentation can provide rich insight into consumer behavior. However, these insights must be assignable to a database to be used for versioning or customization of communications. See the industry's best analytic firms compete to do the best job assigning primary research results onto a customer database!
LEARNER OUTCOMES:
- Learn how analysts apply segmentation models to databases.
- Learn how data availability and modeling techniques impact accuracy.
- See how modeling accuracy impacts your marketing applications.
Audio Synchronized to PowerPoint
(Code: 1060)
This session is a part of: