Session Information
DMA09 Conference & Exhibition
Click here to go to the previous page
S6: Automating Predictive and Event-Based Analytics
Track
:
Trigger Marketing
Program Code:
1250
Date:
Wednesday, October 21, 2009
Time:
10:00 AM to 11:00 AM
EST
Location:
SD Convention Center - 5A
CONTACT PERSON
:
Daniel Coran, Speaker Program Coordinator, Unica Corporation
PRIMARY SPEAKER
:
Click the plus sign to see more detailed information
about each speaker.
Click the plus sign to see more detailed information
about each speaker.
Description
This session discusses how both predictive and event-based customer analytics can enable companies to discover opportunities for growing business with individual customers that neither slicing nor dicing can tickle out of the data warehouse, in retrospect fashion. The focus is to move analytics into providing proactive, forward-looking guidance.
LEARNER OUTCOMES:
- Learn how analytics can make campaigns more focused and cost-effective
- Learn how to effectively use predictive and event-based marketing
- Learn the top 5 best practices for implementing predictive analytics
Audio Synchronized to PowerPoint
(Code: 1250)
This session is a part of:
Handout Online
