Session Information
DMA09 Conference & Exhibition
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S2: Building Successful, Automated Marketing Around Behavior-Based Tri
Track
:
Trigger Marketing
Program Code:
040
Date:
Monday, October 19, 2009
Time:
11:15 AM to 12:15 PM
EST
Location:
SD Convention Center - 1B
CONTACT PERSON
:
Daniel Coran, Speaker Program Coordinator, Unica Corporation
PRIMARY SPEAKER
:
Elana Anderson, VP, Product Marketing and Strategy, Unica Corporation
SPEAKER
:
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about each speaker.
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about each speaker.
Description
In this session, attendees will learn how to reap the benefits of the next level of the Event Based Marketing (EBM) model: behavior-based marketing. We will cover how organizations monitor enterprise-wide customer behavior to identify meaningful events and patterns at an individual level, and then trigger right time business actions.
LEARNER OUTCOMES:
- Identify best practices for implementing trigger-based marketing
- Improve close rates by measuring "readiness to act" triggers.
- Understand the 3 key aspects of a trigger-based marketing program.
Audio Synchronized to PowerPoint
(Code: 040)
This session is a part of:
Handout Online
