Session Information
DMA09 Conference & Exhibition
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S4: Automated Predictive Modeling: Cox Communications Shows It's Possible
Track
:
Database and Analytics
Program Code:
810
Date:
Tuesday, October 20, 2009
Time:
2:00 PM to 3:00 PM
EST
Location:
SD Convention Center - 3
CONTACT PERSON
:
Michele Moussavi, Marketing Manager, KXEN
PRIMARY SPEAKER
:
Laura Squier, VP Technical Services, KXEN
SPEAKER
:
Parimala Narasimha, Manager, Marketing Sciences, Cox Communications
Description
Can you imagine being able to refresh, validate and deploy your cross-sell and retention models every month? For 20 separate regions of the country, and 19 different products? Cox Communications will explain how they do this with KXEN. Now they can focus on the business, not the models.
LEARNER OUTCOMES:
- Discover how to improve your cross-sell and retention rates
- Learn how to respond more rapidly to market changes
- Learn how you can automatically build 1000's of predictive models
Audio Synchronized to PowerPoint
(Code: 810)
This session is a part of:
Handout Online
