Session Information
DMA09 Conference & Exhibition
Click here to go to the previous page
S10: Online Behavioral Advertising: Let Multichannel Assets Drive Online Success
Track
:
Mulitchannel Strategies
Program Code:
110
Date:
Monday, October 19, 2009
Time:
11:15 AM to 12:15 PM
EST
Location:
SD Convention Center - 6F
CONTACT PERSON
:
Eric Roza, CEO, NextAction
PRIMARY SPEAKER
:
Eric Roza, CEO, NextAction
SPEAKER
:
Jeffrey Hirsch, CEO & President, Audience Science
Description
With greater use of multichannel data, new
CPA-based pricing, greater reach and more
eyeballs online, the conditions are better than
ever before to test behavioral advertising. Direct
marketers have been doing it offline for decades.
Now it is robust enough to produce results for
you online. This panel of experts will show you
the tools and techniques
CPA-based pricing, greater reach and more
eyeballs online, the conditions are better than
ever before to test behavioral advertising. Direct
marketers have been doing it offline for decades.
Now it is robust enough to produce results for
you online. This panel of experts will show you
the tools and techniques
- How multichannel data predicts and converts your best prospects online
- Learn how to increase your online conversation rates
Audio Synchronized to PowerPoint
(Code: 110)
This session is a part of:
Handout Online
