Session Information
DMA09 Conference & Exhibition
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S2: How ADT Secures Customers with Event Triggered Marketing
Track
:
Trigger Marketing
Program Code:
1210
Date:
Wednesday, October 21, 2009
Time:
10:00 AM to 11:00 AM
EST
Location:
SD Convention Center - 1B
CONTACT PERSON
:
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about each speaker.
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PRIMARY SPEAKER
:
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SPEAKER
:
Chad Richard, Vice President of Residential Marketing, ADT
Description
Marketers and marketing executives will leave
the session with a clear understanding of how to
increase marketing ROI by leveraging trigger
event data in highly variable, personalized one-toone
direct marketing through traditional channels.
the session with a clear understanding of how to
increase marketing ROI by leveraging trigger
event data in highly variable, personalized one-toone
direct marketing through traditional channels.
- Incorporate trigger events into print and direct marketing campaigns
- Reduce cost-per-response with more timely and relevant communications
Audio Synchronized to PowerPoint
(Code: 1210)
This session is a part of: