Session Information
DMA09 Conference & Exhibition
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S10: Content for the Digital Age
Track
:
Creative and Production Strategies
Program Code:
640
Date:
Tuesday, October 20, 2009
Time:
11:15 AM to 12:15 PM
EST
Location:
SD Convention Center - 6E
CONTACT PERSON
:
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about each speaker.
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about each speaker.
PRIMARY SPEAKER
:
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about each speaker.
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about each speaker.
SPEAKER
(S):
Leona Linder, Senior Director Kraft North America CRM Strategy and Programs, Kraft Foods
Melinda Dabney, Assistant Director, Individual Investor Services, Principal Financial Group
Cecilia Sanguinetti, Director of Direct Marketing, Carnival Cruise Lines
Danelle Kronmiller, Assistant Director, Individual Investor Services, Principal Financial Group
Description
Content for the Digital Age examines content as a strategic asset that achieves deep consumer engagement and builds loyalty for brands. It explores the characteristics and optimal use of customized information, tools and community content both on and offline, as well as the potential for content to generate revenue through
licensing/syndication.
licensing/syndication.
LEARNER OUTCOMES:
- Determine how your current content assets can be made more valuable.
- Discover a new perspectives on the value of branded content
- Learn about best practices in treating content across channels.
Audio Synchronized to PowerPoint
(Code: 640)
This session is a part of:
Handout Online
