Session Information
DMA09 Conference & Exhibition
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S10: Predictive Analytics Best Practices
Track
:
DM Basics
Program Code:
1290
Date:
Wednesday, October 21, 2009
Time:
10:00 AM to 11:00 AM
EST
Location:
SD Convention Center - 7A
CONTACT PERSON
:
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PRIMARY SPEAKER
:
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Description
Predictive analytics can be applied to all aspects of direct marketing - audience selection, timing, offer, content and channel, to improve program performance. This session will explain what predictive analytics is in a less technical language and what best practices to follow to maximize its value to the business.
LEARNER OUTCOMES:
- Determine what can be done better based on your organizational status
- Discover how predictive analytics can improve all aspects of marketing
- Learn about the value and best practices of predictive analytics
Audio Synchronized to PowerPoint
(Code: 1290)
This session is a part of: