Session Information
DMA09 Conference & Exhibition
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S7: Data Anthropology: The Key to Meaningful Consumer Connections
Track
:
Database and Analytics
Program Code:
610
Date:
Tuesday, October 20, 2009
Time:
11:15 AM to 12:15 PM
EST
Location:
SD Convention Center - 5B
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Description
Join client marketing executives from STK and ZonePerfect, along with an expert behavioral anthropologist from Engauge, to lean about methods of identifying less obvious but critical insights about target consumers. Call it brandthropology, this technique enables brands to discover unique positioning and grow in categories by carving their own path.
Audio Synchronized to PowerPoint
(Code: 610)
This session is a part of: