Session Information
DMA09 Conference & Exhibition
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S1: Understanding Direct Mail Impact and Optimizing ROI
Track
:
DM Basics
Program Code:
030
Date:
Monday, October 19, 2009
Time:
11:15 AM to 12:15 PM
EST
Location:
SD Convention Center - 1A
CONTACT PERSON
:
Eric Cosway, CMO, QuantumDigital
PRIMARY SPEAKER
:
Eric Cosway, Executive Vice President, CMO, QuantumDigital
SPEAKER
(S):
Frederick Herot, VP Marketing, Top Producer
Brett Knobloch, President, JG Sullivan Interactive
Robert Owens, Director, Marketing, AT&T Advertising Solutions
Brett Benton, VP Print Production, Targetbase
Mark Cira, CEO, PrintSF
Description
Direct mail is one of the most powerful and profitable marketing tools. Even in difficult economic times, marketers have recognized the value of direct marketing over mass media marketing. This session will examine the use of various channels of direct marketing that are forecasted to optimize ROI for marketers.
LEARNER OUTCOMES:
- Case studies that demonstrate high return on multi-channel marketing.
- How targeting can help companies save money and see consistent ROI.
- How to simplify campaigns without having to sacrifice features.
Audio Synchronized to PowerPoint
(Code: 030)
This session is a part of:
Handout Online
