Session Information
DMA09 Conference & Exhibition
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S7: Supercharge Your Marketing with Strategic Online Integration
Track
:
Mulitchannel Strategies
Program Code:
1260
Date:
Wednesday, October 21, 2009
Time:
10:00 AM to 11:00 AM
EST
Location:
SD Convention Center - 6C
CONTACT PERSON
:
Helen Suk, Sales & Marketing Manager, Northern Lights Direct
PRIMARY SPEAKER
:
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about each speaker.
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SPEAKER
(S):
Description
She read your letter. She saw your TV commercial. Now shes online to learn more. Are you ready?
Following the latest trends in integrated marketing, learn how to complement your offline tactics with transactional landing pages, PPC, SEO, SMO, DAO and email to boost response, increase conversions and increase ROI.
Following the latest trends in integrated marketing, learn how to complement your offline tactics with transactional landing pages, PPC, SEO, SMO, DAO and email to boost response, increase conversions and increase ROI.
LEARNER OUTCOMES:
- Learn about offline and online accountability and measurement
- Learn how to bridge the gaps between channels that lead to lost profit
- Understand the relationship between offline and online strategies
Audio Synchronized to PowerPoint
(Code: 1260)
This session is a part of:
Handout Online
