Session Information
DMA09 Conference & Exhibition
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S3: Creative That Connects in Any Language
Track : Creative and Production Strategies
Program Code: 1220
Date: Wednesday, October 21, 2009
Time: 10:00 AM to 11:00 AM  EST
Location: SD Convention Center - 2
CONTACT PERSON :
Loren McDonald, Silverpop
PRIMARY SPEAKER :
Loren McDonald, VP, Industry Relations, Silverpop
Description
What creative elements do marketers in the US, UK and Germany use, and what practices are found to be most effective?

LEARNER OUTCOMES:
  • How do offers differ between the US, UK and Germany
  • What are the most common email creative elements used internationally
  • What innovative creative elements can I add to my own campaigns