Session Information
DMA09 Conference & Exhibition
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S9: Understanding Your Customers' Digital Body Language to Maximize DM Efforts
Track
:
Online Optimization
Program Code:
630
Date:
Tuesday, October 20, 2009
Time:
11:15 AM to 12:15 PM
EST
Location:
SD Convention Center - 6D
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Description
As more and more prospects search for their own information online and make purchasing decisions with little to no engagement with sales reps, understanding of digital body language is crucial for marketers in generating quality leads, creating more effective nurturing campaigns, and better aligning with the sales team.
LEARNER OUTCOMES:
- Discover ways to improve the quality of leads given to your sales team
- Learn what actions by prospects warrant what type of response
- Learn what constitutes Digital Body Language and how it's measured
Audio Synchronized to PowerPoint
(Code: 630)
This session is a part of: