Session Information
DMA09 Conference & Exhibition
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S15: Wired Grandmas Revisited
Track
:
Acquisition and Prospecting
Program Code:
160
Date:
Monday, October 19, 2009
Time:
11:15 AM to 12:15 PM
EST
Location:
SD Convention Center - 10
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Description
Online seniors have changed dramatically since the popular Grandma sessions from 2001-03. They're buying merchandise, booking travel, researching health information -- even creating social network profiles. Hear seniors tell firsthand how they search, buy and bank online, as they reveal their attitudes about online security, personal health, finance, and more.
LEARNER OUTCOMES:
- Know the dos and don'ts of marketing to different 65+ segments
- Learn how seniors act online and how to tailor your web offerings
- Understand their attitudes about ecommerce, security and privacy
Audio Synchronized to PowerPoint
(Code: 160)
This session is a part of:
Handout Online
