S9: Breaking the Ice: How DM Warms Up Cold Prospects
Track
:
Creative and Production Strategies
Program Code:
350
Date:
Monday, October 19, 2009
Time:
3:00 PM to 4:15 PM
EST
Location:
SD Convention Center - 6E
CONTACT PERSON
:
Wayne Pick, Creative Director, Rapp Collins New Zealand
PRIMARY SPEAKER
:
Wayne Pick, Creative Director, Rapp Collins New Zealand
Description
Tough times don't mean turning to formulaic and historic thinking: multi-awarding winning creative director Wayne Pick shows step-by-step how innovative DM can make the difference in getting through the barriers to reach tough audiences. This is about creating DM that doesn't intrude: it's welcomed in.
Learn how creativity in direct marketing can reach tough audiences
Learn how to connect using emotional instead of rational propositions