Session Information
DMA09 Conference & Exhibition
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S14: Top Ten Things Your Customers Want YOU to Know
Track : Retention and Loyalty
Program Code: 1330
Date: Wednesday, October 21, 2009
Time: 10:00 AM to 11:00 AM  EST
Location: SD Convention Center - 10
CONTACT PERSON :
Ajay Murthy, VP, Corporate Marketing, Convergys Corporation
PRIMARY SPEAKER :
Ajay Murthy, VP, Corporate Marketing, Convergys Corporation
Description
What do consumers really think about service?
And why are executives so disconnected from
their customers? Convergys recently polled several
thousand consumers across ten major industry
segments in tandem with the executives in each of
these industries to find out. The most startling
result: Consumers say that enterprises "don''t
know and don''t care" about their needs. The
disconnect

  • Learn how building feedback mechanisms help customers air grievances
  • Learn the most common experiences that make customers want to leave