Log-in / Create Account  
Session Information
DMA09 Conference & Exhibition
Click here to go to the previous page
Social CRM: Hyundai Integrates Social into CRM
Track : Mulitchannel Strategies
Program Code: AM09-0412
Date: Wednesday, October 21, 2009
Time: 8:45 AM to 9:45 AM  EST
CONTACT PERSON :
Yael Branscom, Marketing Manager, Harte-Hanks, Inc.
PRIMARY SPEAKER :   Click the plus sign to see more detailed information about each speaker.
 Jeannette Kocsis, Senior Vice President, Digital Marketing, The Agency Inside Harte-Hanks
SPEAKER :   Click the plus sign to see more detailed information about each speaker.
 Chris Perry, Director, Marketing Communications, Hyundai Motor America
Description
Hyundai is getting attention as the company that cares about its customers. Find out how they will take the next step by integrating CRM strategy with social media to unleash Social CRM. Learn how Social CRM engages customers throughout the buying cycle, and connects social media to the sales engine.

LEARNER OUTCOMES:
  • Discover how to integrate social networks into your online strategy
  • Hear how conversion techniques supports engagement during buying cycle
  • Learn how to use social media brand channels to drive direct marketing

No items are available for this session.