Session Information
DMA09 Conference & Exhibition
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S7: Enabling Multi-Product, Multi-National Marketing
Track
:
Database and Analytics
Program Code:
840
Date:
Tuesday, October 20, 2009
Time:
2:00 PM to 3:00 PM
EST
Location:
SD Convention Center - 5B
CONTACT PERSON
:
Kirk Schuh, Vice President, Marketing Services, ARGI
PRIMARY SPEAKER
:
Raymond Butkus, CEO, ARGI
SPEAKER
(S):
Kirk Schuh, Vice President, Marketing Services, ARGI
Paul Ringer, Senior Database Specialist, RSA, The Security Division of EMC
Description
This session outlines the execution and implementation of a B2B marketing database. It focuses on the players who achieved the successful task and the common challenges any business undertaking such a project. This is the story of how the team organized resources, guided the process, and plan execution.
LEARNER OUTCOMES:
- Learn how to organize internal team to develop business requirements
- Learn implementation processes for building a B2B marketing database
- What it's really like to work with multiple data sources
Audio Synchronized to PowerPoint
(Code: 840)
This session is a part of:
Handout Online
