Session Information
DMA09 Conference & Exhibition
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S3: Harnessing Human Behavior: 13 Steps to Must-Read Mailings
Track
:
Creative and Production Strategies
Program Code:
050
Date:
Monday, October 19, 2009
Time:
11:15 AM to 12:15 PM
EST
Location:
SD Convention Center - 2
CONTACT PERSON
:
PRIMARY SPEAKER
:
Description
Even with a great offer, message and list, your mailings may be ignored. Why? Science tells us people are hard-wired to behave in certain ways. We''ve developed shortcuts for processing information. And we make certain decisions instinctively. Discover how your mailpieces can tap into these automatic behaviors.
- Learn 4 cornercard treatments to increase open rates at no extra cost
- Learn the authority icon the over-50s find almost impossible to ignore
Audio Synchronized to PowerPoint
(Code: 050)
This session is a part of: