Session Information
DMA09 Conference & Exhibition
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Foxwoods Plays a Strong Hand in Developing Profitable Relationships"
Track
:
Retention and Loyalty
Program Code:
1160
Date:
Wednesday, October 21, 2009
Time:
8:45 AM to 9:45 AM
EST
Location:
SD Convention Center - 11A
CONTACT PERSON
:
Angela Lipscomb, Media Relations Manager, SAS
PRIMARY SPEAKER
:
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SPEAKER
(S):
Description
In the high stakes world of the US gaming industry Foxwoods competes with casinos across the country for the same groups of valuable patrons. Foxwoods shares how it forges strong patron relationships through the use of patron data to develop sophisticated profiles of clients to execute highly-personalized micro-targeted marketing campaigns.
LEARNER OUTCOMES:
- How to automate reporting and measurement of communication activities
- How to effectively personalize and target customer communications
- How to generate a 360 degree view & total value profile of a customer
Audio Synchronized to PowerPoint
(Code: 1160)
This session is a part of:
Handout Online
