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S8: Is Your Brand Sticky? Creating Advocacy with a Brand Experience
Program Code:
090
Date:
Monday, October 19, 2009
Time:
11:15 AM to 12:15 PM
EST
PRIMARY SPEAKER
:
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about each speaker.
Lois Boyle-Brayfield, President of J. Schmid & Assoc., is an award-winning catalog strategist, recognized for her analytical approach to brand and design. She's worked with Hallmark, Honey Baked Hams, Marks & Spencer and Cabela's. Her knowledge has been shared in over 100 published articles and dozens of speaking engagements world-wide.
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SPEAKER
(S):
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about each speaker.
Keith Eldred has been with New Pig for 18 of its 23 years. He's played multiple roles helping New Pig's Pigalog® Cagalog be named the best U.S. catalog in its class 11 times and in 2006, Catalog of the Year. He's been a copywriter, graphic designer, art director, promotional products developer and department manager. Now he manages special projects ranging from online collaboration tools to packaging design to trademark management.
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Paulette Jarvey, Owner, Hot Off the Press/Paper Wishes
Description
What truly motivates and intrigues customers? It's not enough to deliver a consistent brand identity across channels. In this time straved marketplace, delivering an intriguing, and relevant brand experience at all points of contact is paramount. Learn how others deliver experiences that stick and create true customer advocacy.