Session Information
DMA09 Conference & Exhibition
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S6: Cutting Your Google Bill Without Losing Sales Sponsored by SEM Council
Track
:
Online Optimization
Program Code:
600
Date:
Tuesday, October 20, 2009
Time:
11:15 AM to 12:15 PM
EST
Location:
SD Convention Center - 5A
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Description
If you are running PPC search campaigns in Google, Yahoo and MSFT and not applying best practices in segmentation modeling, you're missing opportunities and wasting money simultaneously. Take advantage of advanced segmentation modeling.
Either cut your Google, Yahoo and MSFT search bills without loosing sales or pump up your revenue.
Either cut your Google, Yahoo and MSFT search bills without loosing sales or pump up your revenue.
LEARNER OUTCOMES:
- How to identify the power segments that bring the biggest efficiencies
- How to make the decisions as to whether to do this all yourself
- The targeting options beyond keywords can power segmentation models
Audio Synchronized to PowerPoint
(Code: 600)
This session is a part of:
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