Session Information
DMA09 Conference & Exhibition
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S12: Social Media Outreach & Digital WOM Marketing Strategies
Track
:
Leveraging New Media
Program Code:
1310
Date:
Wednesday, October 21, 2009
Time:
10:00 AM to 11:00 AM
EST
Location:
SD Convention Center - 8
CONTACT PERSON
:
Angela Courtin
PRIMARY SPEAKER
:
Angela Courtin
SPEAKER
(S):
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about each speaker.
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about each speaker.
Randi Zuckerberg
Description
The advent of new technology and the exploding
world of user generated content is making
unfiltered, market intelligence from real people
in real time a reality. After an insightful and
provocative look at the current state of social media
marketing, this panel will explore the segmentation
opportunities and precision targeting capabilities of
this emerging channel in ways
world of user generated content is making
unfiltered, market intelligence from real people
in real time a reality. After an insightful and
provocative look at the current state of social media
marketing, this panel will explore the segmentation
opportunities and precision targeting capabilities of
this emerging channel in ways
- Leverage digital social marketing to deliver engagement ROI
- Understand how listening technologies can drive precision targeting
Audio Synchronized to PowerPoint
(Code: 1310)
This session is a part of: