Session Information
DMA09 Conference & Exhibition
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S15: Loyalty Leaders Tell All
Track
:
Retention & Loyalty, BBPD
Program Code:
170
Date:
Monday, October 19, 2009
Time:
11:15 AM to 12:15 PM
EST
Location:
SD Convention Center - 11A
CONTACT PERSON
(S):
Jill McBride, Public Relations, JZMcBride and Associates
PRIMARY SPEAKER
:
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SPEAKER
(S):
Bryan Pearson, President, Alliance Data Loyalty Services & Air Miles Reward Program
Description
Coalition loyalty programs, where multiple sponsors share the costs and resources and issue a common currency, have cropped up all over the globe. Discover best practices and pitfalls of coalition loyalty from the leaders of the most successful coalition loyalty programs in the world.
LEARNER OUTCOMES:
- Advice from loyalty-marketing leaders about the challenges they faced
- The benefits of coalition programs for both program sponsors & members
- Use data & rewards to change behavior & build profitable relationships
Audio Synchronized to PowerPoint
(Code: 170)
This session is a part of: