DMA Learning Center

Log-in / Create Account

Session Information

DMA09 Conference & Exhibition

Click here to go to the previous page

S9: Creative Master Class

Track : Creative and Production Strategies

Program Code: 100

Date: Monday, October 19, 2009

Time: 11:15 AM to 12:15 PM EST

Location: SD Convention Center - 6E

CONTACT PERSON :

Click the plus sign to see more detailed information about each speaker.

Herschell Gordon Lewis, President, Lewis Enterprises

"Herschell Gordon Lewis is former chairman of Communicomp, a full-service direct marketing agency absorbed into Interpublic. He now heads Lewis Enterprises, through which he writes and consults individually for clients in the U.S. and a number of other countries. He is arguably the best-known direct response writer and consultant in the United States.

Mr. Lewis's background includes more than 20 years as adjunct lecturer to graduate classes in Mass Communications, Roosevelt University, Chicago. His thirtieth book is Hot Appeals or Burnt Offerings, an exploration of effective fund raising methods. Mr. Lewis’s recent books include the wry Asinine Advertising and Marketing Mayhem, published by Racom Books (Racom also is the publisher of a new third edition of Open Me Now and On the Art of Writing Copy); and Effective E-Mail Marketing, published by the American Management Association. " "Herschell Gordon Lewis is former chairman of Communicomp, a full-service direct marketing agency absorbed into Interpublic. He now heads Lewis Enterprises, through which he writes and consults individually for clients in the U.S. and a number of other countries. He is arguably the best-known direct response writer and consultant in the United States.

Mr. Lewis's background includes more than 20 years as adjunct lecturer to graduate classes in Mass Communications, Roosevelt University, Chicago. His thirtieth book is Hot Appeals or Burnt Offerings, an exploration of effective fund raising methods. Mr. Lewis’s recent books include the wry Asinine Advertising and Marketing Mayhem, published by Racom Books (Racom also is the publisher of a new third edition of Open Me Now and On the Art of Writing Copy); and Effective E-Mail Marketing, published by the American Management Association."

PRIMARY SPEAKER (S):

Click the plus sign to see more detailed information about each speaker.

Herschell Gordon Lewis, President, Lewis Enterprises

Description

Updated for 2009, the dynamic Master class condenses a full day�s �refresher� tips into a single 60-minute session.
Structured on an advanced level and unique to the Annual Conference, it�s the perfect way for the professional copywriter, creative director, or executive to hone creative skills. Emphasis is on the selling power of words, geared to today�s vibrant and extraordinarily competitive demand for attention.

LEARNER OUTCOMES:

Discover the psychological impact of statements, questions and exclam
Gain an essential professional tool: "Word expansion"
Learn which simple word choices generate huge differences in response

Audio Synchronized to PowerPoint

(Code: 100)

This session is a part of:

DMA09 Conference & Exhibition Full Compilation (Includes Full Conference Set, Pre and Post Sessions)

DMA09 Conference & Exhibition Full Conference (October 19th, 20th & 21st)

DMA09 Conference & Exhibition Monday, October 19th Conference Sessions Only

Handout Online