Session Information
DMA09 Conference & Exhibition
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S5: How Incremental Results Are Changing Financial Services Marketing
Track
:
Database and Analytics
Program Code:
070
Date:
Monday, October 19, 2009
Time:
11:15 AM to 12:15 PM
EST
Location:
SD Convention Center - 4
CONTACT PERSON
(S):
Yael Branscom, Marketing Manager, Harte-Hanks, Inc.
yael bransom
PRIMARY SPEAKER
:
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about each speaker.
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SPEAKER
:
Diana Tummillo, SVP Strategic Planning, Harte- Hanks
Description
Retail financial services have adopted incremental results as a preferred performance metric for their operations. Learn how adopting a data- and analytics-driven discipline reveals insights that can help ensure incremental results in customer acquisition, retention, cross-sells, loan/line/deposit growth and other activity across marketing efforts.
Audio Synchronized to PowerPoint
(Code: 070)
This session is a part of: