Session Information
DMA09 Conference & Exhibition
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S5: Database Analytics: Pathway to Sustainable ROI
Track
:
Database and Analytics
Program Code:
310
Date:
Monday, October 19, 2009
Time:
3:00 PM to 4:15 PM
EST
CONTACT PERSON
:
Linda Vetter, Brand and Field Marketing Manager, Alterian
PRIMARY SPEAKER
:
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(S):
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Description
Learn how Iron Mountain was able to increase the efficiency and effectiveness of its marketing campaigns by implementing strategic database marketing analytics programs. This presentation covers the move from analytics to opportunity, leveraging the database, integrated program successes, and closed loop technology to increase ROI from 20% to over 200%.
LEARNER OUTCOMES:
- Discover the importance of using your database to its maximum capacity
- Integrate your programs into a closed-loop sales and marketing cycle
- Learn how to translate solid analytics into sales opportunities
Audio Synchronized to PowerPoint
(Code: 310)
This session is a part of:
Handout Online
