Session Information
DMA09 Conference & Exhibition
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S1: Radio 101 - Your Complete Guide to Direct Response Radio
Track
:
DM Basics
Program Code:
1020
Date:
Wednesday, October 21, 2009
Time:
8:45 AM to 9:45 AM
EST
Location:
SD Convention Center - 1A
CONTACT PERSON
:
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PRIMARY SPEAKER
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Description
Like any advertising medium, RADIO has its own set of tricks, tips and secrets that marketers use to make radio profitable. Learn the basics - and many insider secrets - in this session conducted by the CEO of the one "radio only" advertising agency active in the DMA.
LEARNER OUTCOMES:
- Discover the four key elements that belong in every DR radio ad.
- Gain insider secrets to help you sidestep the most common mistakes.
- Learn how to structure a radio test to launch a profitable campaign.
Audio Synchronized to PowerPoint
(Code: 1020)
This session is a part of:
Handout Online
