Session Information
DMA09 Conference & Exhibition
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S1: A Stimulus Package for New & Novice Copywriters: Learn How to Build an Offer
Track
:
DM Basics
Program Code:
550
Date:
Tuesday, October 20, 2009
Time:
11:15 AM to 12:15 PM
EST
Location:
SD Convention Center - 1A
CONTACT PERSON
:
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PRIMARY SPEAKER
:
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Description
Learn how to create offers prospects want and that make money. Peter T. Britton brings 20 years of Direct Response copy expertise to this fun and fascinating session. Learn how to turn features into benefits, benefits into advantages, and advantages into a Unique Selling Proposition! His tricks and techniques build promotions,
generate leads, and create profit.
generate leads, and create profit.
LEARNER OUTCOMES:
- Discover what prospects look for.
- Learn a formaula to build an offer.
- Learn from the greatest writer of all time.
Audio Synchronized to PowerPoint
(Code: 550)
This session is a part of:
Handout Online
