Session Information
DMA09 Conference & Exhibition
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S10: Successful Marketing and Advertising in a Down Economy
Track
:
Mulitchannel Strategies
Program Code:
360
Date:
Monday, October 19, 2009
Time:
3:00 PM to 4:15 PM
EST
Location:
SD Convention Center - 6F
CONTACT PERSON
:
PRIMARY SPEAKER
(S):
Amanda Donahue, Senior Manager, Direct Marketing, DIRECTV
Cathrine Moriarty, Program Manager in Corporate Advertising and Editor of Deliver Magazine/delivermagazine.com, US Postal Service
SPEAKER
:
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about each speaker.
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about each speaker.
Description
Want to survive the economic downturn? Then don't stop marketing! Witness direct marketing strategies used by top brands in a variety of industries that are being used to survive - and thrive during this recession. Attendees will also benefit from new DMA research on marketing during these tough economic times.
LEARNER OUTCOMES:
- Demonstrate how DM can be an effective tool for retaining customers
- Demonstrate how integrated marketing can increase sales in a recession
- Validate importance of using DM to strengthen customer relationships
Audio Synchronized to PowerPoint
(Code: 360)
This session is a part of: