Session Information
DMA09 Conference & Exhibition
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S4: Market Smarter (Not Harder): Harness the Power of Social Analytics
Track
:
Database and Analytics
Program Code:
580
Date:
Tuesday, October 20, 2009
Time:
11:15 AM to 12:15 PM
EST
Location:
SD Convention Center - 3
CONTACT PERSON
:
Lauren Whittenberg, Senior Account Representative, Lois Paul & Partners
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:
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Description
Marketers want to know how many customers they ―touch through online communities and what the impact is of those interactions. This session will explore findings generated by social analytics tools at Readers Digest used to better manage, moderate and measure the value of customer communities, providing actionable advice for marketers.
LEARNER OUTCOMES:
- How to asses online community profiles and extract valuable marketing
- Learn how to attract and retain answer and discussion people in social
- Understand challenges of community cultivation to avoid common pitfall
Audio Synchronized to PowerPoint
(Code: 580)
This session is a part of: