Log-in / Create Account  
Session Information
DMA09 Conference & Exhibition
Click here to go to the previous page
S1: Post-Click Marketing: How To Turn Web Traffic Into Prospects
Track : DM Basics
Program Code: 1200
Date: Wednesday, October 21, 2009
Time: 10:00 AM to 11:00 AM  EST
Location: SD Convention Center - 1A
CONTACT PERSON :
Susan Scarth, VP Marketing, Demandbase
PRIMARY SPEAKER :   Click the plus sign to see more detailed information about each speaker.
 Christopher Golec, CEO, Demandbase
SPEAKER :   Click the plus sign to see more detailed information about each speaker.
 Kirk Krenshaw, Marketing Director, Appirio
Description
In this session, attendees will learn how to make the most of search marketing campaigns, capture the roaming silent majority, to turn anonymous Web traffic into real prospects.

LEARNER OUTCOMES:
  • Determine how to turn Web traffic into actionable sales leads
  • Identify your business website visitors, going beyond Google analytics
  • Learn about best practices in post-click marketing

Audio Synchronized to PowerPoint
(Code: 1200)
  
This session is a part of:
DMA09 Conference & Exhibition Full Compilation (Includes Full Conference Set, Pre and Post Sessions)
DMA09 Conference & Exhibition Full Conference (October 19th, 20th & 21st)
DMA09 Conference & Exhibition Wednesday, October 21st Conference Sessions Only