Session Information
DMA09 Conference & Exhibition
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S12: Creating Strategic Planning Roadmaps
Track
:
Acquisition and Prospecting
Program Code:
130
Date:
Monday, October 19, 2009
Time:
11:15 AM to 12:15 PM
EST
Location:
SD Convention Center - 7B
CONTACT PERSON
:
Viki Nazarian, Business Development Administrator, The Kern Organization
PRIMARY SPEAKER
:
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:
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Description
Learn how DIRECTV and The Kern Organization created an innovative closed-loop strategic plan for large-scale multi-channel direct customer acquisition marketing efforts. Discover how this world-class holistic planning process, and the resulting road map, improves controls, prioritizes tests and pushes cost reductions for on-going customer acquisition investments.
LEARNER OUTCOMES:
- Learn how to develop a world-class end-to-end strategic road map
- See how to improve control performance and drive down costs
- See innovative strategies for improving customer acquisition programs
Audio Synchronized to PowerPoint
(Code: 130)
This session is a part of:
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