Session Information
DMA09 Conference & Exhibition
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S3: The Power of Digital: How It Can Transform Your Marketing Programs
Track : Creative and Production Strategies
Program Code: 800
Date: Tuesday, October 20, 2009
Time: 2:00 PM to 3:00 PM  EST
Location: SD Convention Center - 2
CONTACT PERSON (S):   Click the plus sign to see more detailed information about each speaker.
 Patrick O'Brien, Chief Marketing Officer, Direct Group
Patrick O''Brien
PRIMARY SPEAKER :   Click the plus sign to see more detailed information about each speaker.
 Patrick O'Brien, Chief Marketing Officer, Direct Group
Description
Learn how the latest in fully variable, color digital printing technology is breaking new ground in generating cost savings and ROI for your direct marketing campaigns. Gain new insights on how this technology creates powerful one-to-one messaging and helps you compete in a tough economy.

LEARNER OUTCOMES:
  • Discover better targeting and results with timely, relevant offers.
  • Learn new ways to cross-sell multiple products to existing clients.
  • See the powerful impact digital technology can have on your marketing.