Session Information
DMA09 Conference & Exhibition
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S10: The Creative Department's Bill of Rights
Track : Creative and Production Strategies
Program Code: 870
Date: Tuesday, October 20, 2009
Time: 2:00 PM to 3:00 PM  EST
Location: SD Convention Center - 6E
CONTACT PERSON :
Patty Jolliffe, Group Account Supervisor, BKV (Formerly Weyforth-Haas Marketing)
PRIMARY SPEAKER :   Click the plus sign to see more detailed information about each speaker.
 Jeff Chase, Vice President/Creative Director, BKV
Description
We the Creative Department, in order to better serve our clients, drive sales, support the brand, generate a positive ROI and ensure interdepartmental tranquility, do ordain and establish these 10 Amendments to the Constitution for Direct Marketing.

LEARNER OUTCOMES:
  • Create success with a simple, targeted message that's easy to act upon
  • See how to achieve the same goals in different ways.
  • Set clients apart with approaches that are fresh and different.