Session Information
DMA09 Conference & Exhibition
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S16: Email, Online, and Direct Marketing Programs
Track
:
Acquisition & Prospecting, DCMP
Program Code:
180
Date:
Monday, October 19, 2009
Time:
11:15 AM to 12:15 PM
EST
Location:
SD Convention Center - 11B
CONTACT PERSON
:
Marisa Warren, Associate Director of Marketing, Worldata
PRIMARY SPEAKER
:
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Description
This fast-paced, must-attend session focuses on top email marketing tactics, online programs and integrated direct marketing initiatives that drive results in a difficult economy. What offers are pulling the best leads, what creative is generating the most interest and what techniques have long-term value to help marketers come out ahead.
LEARNER OUTCOMES:
- Acquire measurable tactics for marketers to pull interested leads
- Gain insight on integrated DM initiatives based on actual campaigns
- Learn marketing tactics that hold long-term value and drive results
Audio Synchronized to PowerPoint
(Code: 180)
This session is a part of: