Session Information
DMA09 Conference & Exhibition
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S11: User-Centric Identity & Internet Marketing: Friends or Foes?
Track
:
Leveraging New Media
Program Code:
1300
Date:
Wednesday, October 21, 2009
Time:
10:00 AM to 11:00 AM
EST
Location:
SD Convention Center - 7B
CONTACT PERSON
:
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PRIMARY SPEAKER
:
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SPEAKER
(S):
Andrew Nash
Mike Jones
Paul Trevithick, CTO & Founder, Azigo, Inc
Description
In this session we will review an emerging category of User-Centric internet technologies that give consumers unprecedented control over how their data is used. We will discuss how this poses risks to internet marketers, but also presents significant opportunities to capitalize on a potentially transformational trend in consumer behavior.
LEARNER OUTCOMES:
- Identify actions marketers can take to best position themselves
- Understand new User-Centric data technologies & trends
- Understand potential risks & opportunities presented by these trends
Audio Synchronized to PowerPoint
(Code: 1300)
This session is a part of:
Handout Online
