Session Information
DMA09 Conference & Exhibition
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S11: Leveraging Analytics to Guide Your Multichannel Marketing Strategy
Track
:
Mulitchannel Strategies
Program Code:
880
Date:
Tuesday, October 20, 2009
Time:
2:00 PM to 3:00 PM
EST
Location:
SD Convention Center - 6F
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Description
When consumer spending is under pressure, marketers have mega-motivation to tighten budgets. Hear how My1Stop and the Dairy Council of California have utilized Analytics to gain insight into user behavior to help guide merchandising and Social Interaction processes.
LEARNER OUTCOMES:
- Create advanced segments and custom reports in Google Analytics
- Discover how new content development can offset Paid Search costs
- Learn how to show tangible results from your SEO & Development efforts
Audio Synchronized to PowerPoint
(Code: 880)
This session is a part of:
Handout Online
