Session Information
DMA09 Conference & Exhibition
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Behaviorgraphics: A New Approach to Online & Offline Analytics
Track
:
Leveraging New Media
Program Code:
AM09-0086
Date:
Monday, October 19, 2009
Time:
3:00 PM to 4:15 PM
EST
CONTACT PERSON
:
Sarah Pappen, Marketing Coordinator, Meredith Integrated Marketing
PRIMARY SPEAKER
:
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about each speaker.
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about each speaker.
SPEAKER
:
Arik Killion, Director of Analytics, Directive Corporation
Description
BehaviorGraphics enables the marketer to understand consumer engagement with a brand, across both online and offline channels. Drawing on examples from the automotive, retail and CPG industries, this session will reveal how practicioners can use BehaviorGraphics to maximize the value from multi-channel marketing.
LEARNER OUTCOMES:
- Determine how to put BehaviorGraphics in place for your organization
- Learn about the new field of BehaviorGraphic segmentation and analysis
- See how offline and online behavioral data can be integrated
Handout Online
