Session Information
DMA09 Conference & Exhibition
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The IRS Goes Mobile: Engagement in a New Channel
Track
:
Leveraging New Media
Program Code:
AM09-0413
Date:
Tuesday, October 20, 2009
Time:
11:15 AM to 12:15 PM
EST
CONTACT PERSON
:
Yael Branscom, Marketing Manager, Harte-Hanks, Inc.
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:
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Description
Tasked with reaching mobile users to promote electronic tax filing, the IRS went mobile and viral in the same campaign. In this session, learn how they strategized, built and executed their first-ever mobile/viral campaign, and delivered measurable brand engagement. Attend for practical mobile tips and innovative ideas.
LEARNER OUTCOMES:
- Get tips for creating a viral mobile strategy.
- Learn best practices for creating and launching mobile campaigns.
- See how to combine viral and mobile to engage on-the-go mobile users.
No items are available for this session.