Session Information
DMA09 Conference & Exhibition
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S4: The Missing Data Quandary: Feed the Database & Perfect the Models
Track
:
Database and Analytics
Program Code:
1050
Date:
Wednesday, October 21, 2009
Time:
8:45 AM to 9:45 AM
EST
Location:
SD Convention Center - 3
CONTACT PERSON
:
Chet Dalzell, PR Strategist & Practitioner, Consultant
PRIMARY SPEAKER
:
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about each speaker.
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about each speaker.
SPEAKER
(S):
Bob Brauer, President and Co-Founder, StrikeIron
Description
Data quality is a universal concern for CRM and database marketers: missing data and closing these gaps accurately are essential for realizing return on all marketing investments. Hear leading data and database experts discuss solutions to the "growing" missing data quandary -- from generating self-reported data to new marketplace sources.
LEARNER OUTCOMES:
- Identify if CRM investments could use a "missing data" lift.
- Learn why the dilemma of missing data is on the uptick.
- Understand pluses and pitfalls of missing data "coping" strategies.
Audio Synchronized to PowerPoint
(Code: 1050)
This session is a part of:
Handout Online
