Session Information
DMA09 Conference & Exhibition
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S2:Death of the Marketing Calendar: Implementing Just in Time Strategies
Track
:
Trigger Marketing
Program Code:
1030
Date:
Wednesday, October 21, 2009
Time:
8:45 AM to 9:45 AM
EST
Location:
SD Convention Center - 1B
CONTACT PERSON
:
Jill McBride, Public Relations, JZMcBride and Associates
PRIMARY SPEAKER
:
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about each speaker.
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SPEAKER
:
Sheri Phalsaphie, Director, Platform-A, AOL Media Properties, AOL
Description
The amount of media messages far surpasses consumers absorption capacity. People have the ever-growing power of selectivity by which they can choose to receive content. Gone are the scheduled campaigns of the past. Discover how to reach consumers on an open channel with a relevant offer and watch profits soar.
LEARNER OUTCOMES:
- Examine the changing online landscape for your company
- Explore the issues around measuring trigger-based programs
- Improve program performance by using time and triggers to augment se
Audio Synchronized to PowerPoint
(Code: 1030)
This session is a part of: