Session Information
DMA09 Conference & Exhibition
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S22: Predicting Next Product to Purchase
Track
:
Retention and Loyalty
Program Code:
990
Date:
Tuesday, October 20, 2009
Time:
2:00 PM to 3:00 PM
EST
Location:
SD Convention Center - 26AB - Upper East Level
CONTACT PERSON
:
Alex Schumacher, Senior Director, Marketing, Experian Marketing Information Services
PRIMARY SPEAKER
:
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about each speaker.
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about each speaker.
SPEAKER
(S):
Joe Paulsen, Senior VP & General Manager, Experian Marketing Services
Lidia Shong, Relationship Marketing Manager, Hewlett-Packard
Description
Learn how Hewlett-Packard improved email campaign performance through relevant dynamic content. This session will review the process of building and implementing a dynamic content email program. See the results that can be achieved when every customer is promoted with the products they are most likely to purchase next.
LEARNER OUTCOMES:
- Determine what data is needed for next-product-to-purchase models.
- Discover real results from executing a next-logical-product campaign.
- Learn a methodology for implementing a dynamic content email program.
Audio Synchronized to PowerPoint
(Code: 990)
This session is a part of:
Handout Online
