Session Information
DMA09 Conference & Exhibition
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S3: Integrating Direct Mail with Electronic Marketing
Track
:
Creative and Production Strategies
Program Code:
570
Date:
Tuesday, October 20, 2009
Time:
11:15 AM to 12:15 PM
EST
Location:
SD Convention Center - 2
CONTACT PERSON
:
Richard Goldsmith, President, The Horah Group
PRIMARY SPEAKER
:
Richard Goldsmith, President, The Horah Group
SPEAKER
(S):
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about each speaker.
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about each speaker.
Description
Direct mail now allows marketers to integrate the
power of digital marketing on an individual level
while leveraging the power of direct mail to contact
anyone, anyplace, anytime. This jam-packed
session will show real life examples of integrated
campaigns that increase ROI, and which provide
marketers with meaningful, relevant information
about prospects and responders.
power of digital marketing on an individual level
while leveraging the power of direct mail to contact
anyone, anyplace, anytime. This jam-packed
session will show real life examples of integrated
campaigns that increase ROI, and which provide
marketers with meaningful, relevant information
about prospects and responders.
- Learn how PURLs have increased response to direct mail campaigns
- Use sales data to generate communications
Audio Synchronized to PowerPoint
(Code: 570)
This session is a part of:
Handout Online
