Session Information
DMA09 Conference & Exhibition
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S21: Optimizing Marketing Spend in a tough economy
Track
:
Online Optimization, DCMP
Program Code:
470
Date:
Monday, October 19, 2009
Time:
3:00 PM to 4:15 PM
EST
Location:
SD Convention Center - 25 AB - Upper East Level
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Description
This session will explore how advanced mathematical techniques can be leveraged to move towards the goal of optimizing every consumer interaction with your brand, regardless of location. The ability to do this can not only maximize your marketing spend, but engage the consumer in an effective dialog.
LEARNER OUTCOMES:
- Discover new ways to engage your consumer as they interact with you.
- Learn how to significantly expand your ability to test rich offer sets
- Learn how to tie marketing spend to revenue and how to optimize spend
Audio Synchronized to PowerPoint
(Code: 470)
This session is a part of: